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PRIME Second Partners' Forum:
Strengthening PDAP, strengthening agricultural value chains for poverty reduction


   

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The Philippine Development Assistance Programme, Inc. (PDAP) organized the PRIME Second Partners' Forum last April 16 and 17 in Quezon City. The event brought together 76 current and potential partners under its Promoting Rural Industries and Market Enhancement (PRIME) program. The theme is "Developing and Strengthening Agricultural Value Chains fro Poverty Reduction: PDAP in the next five (5) years". The first forum was held in March 2007.

The two-day forum aimed to recognize best practices and emerging models of partner organizations within the PRIME program and validate the post-PRIME scenarios defining the exit strategy and sustainability plans of the different mechanisms within PRIME.

Successfully completing PRIME and strengthening PDAP

 The first day was devoted to the PRIME  partners' meeting in which there were presentations about the status of programs as well as the work plan for the remaining year with focus on the PDAP business plan for the next five years. There was also an open forum which saw the active participation of partners in making comments and asking questions about the nature of partnership and possible areas for collaboration.

The second day, which was open to potential partners, started with the ribbon cutting of the trade exhibit showcasing the organic rice, muscovado and seaweeds products of PRIME.

The occasion was made more remarkable with the presence of CIDA Head of Aid Laurenne Garneau who led the ribbon cutting and was also the keynote speaker representing Canadian Ambassador Robert Desjardins.

In behalf of PDAP, Executive Director Jerry Pacturan thanked CIDA for the 23 years of partnership. DA Secretary Bernadette Romulo-Puyat representing Secretary Arthur Yap delivered a message of support to PDAP. Later in the day, each representative from different sectors was given citation as symbol of partnership with the PDAP.


The big leap

Post-PRIME scenarios defining the exit strategy and sustainability plans were highlighted during the second day.

There was ceremonial signing of partnership agreements for two new projects. The Development Bank of the Philippines will provide organic agriculture

loan for Sultan Kudarat Muscovado Farmers and Millers Corporation while the Small Business Guarantee and Finance Corporation will provide technical expertise in the design and implementation of the PDAP Guarantee Fund.

Then there were three presentations. Mr. Pacturan presented the business plan describing the core business and offerings of PDAP. On the other hand, Trustee Roel Ravanera introduced the concept of the guarantee fund, a financing mechanism that will guarantee loans of partner financing institutions to PRIME and non-PRIME groups. The Management Association

of the Philippines also shared the survey results on corporate social responsibility conducted by PDAP as spring board for possible partnership with MAP members doing CSR projects.

PDAP also took pride with the formation of two industry associations under its tutelage, PORIA for organic rice and MUSICO for muscovado and Global Organic and Wellness Corp., as the marketing arm of PRIME partners. These organizations were also introduced during the Forum.

Other notable personalities and institutions present during the second day of the forum were Philippine Agricultural Development and Commercial Corporation President Marriz Agbon, European Union Programme Manager Madl Benedikt, SB Corp. President Benel Lagua, DBP Senior Vice-President Corazon Conde, DBP Senior Manager Romy Carandang and representatives from Organic Producers and Trade Association, DA-Bureau of Agricultural and Fisheries Products Standards, DA-Bureau of Soils and Water Management, Planters Development Bank, Mindanao Economic Development Council, House of Representatives Committee on Peoples Participation, Office of Kalinga Representative Manuel Agyao, Management Association of the Philippines and MAP-Agribusiness and Countryside Development.

The PDAP brand
PDAP's readiness to enter into partnership with like-minded organizations is signaled by the unveiling of its new corporate logo and quality seal. the quality seal in packaging materials of organic rice and muscovado sugar produced by PRIME partners indicates premium products which passed the organic internal control standards. The corporate logos of PORIA, MUSICO and GLOW Corp. were also unveiled.
To cap the achievements of PDAP, the publication "PDAP at 23: 23 Years at the Forefront of Poverty Reduction in the Countryside" was also launched.

Moving Forward

As PRIME winds down in the next two years, the partners' forum will certainly be not the last. PDAP as value chain manager takes on the formidable challenge of facilitating and ensuring equitable benefits along the chain.

Ultimately, the measure of its success is the growth of sustainable enterprises established by rural communities which it is committed to serve.
 

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