The Partnership for Development Assistance in the Philippines Inc (formerly known as Philippine Development Assistance Programme, Inc.), started as a consortium of Filipino and Canadian non-government organizations (NGOs). It was founded in 1986 as a non-stock, non-profit organization, to become an effective instrument in reducing poverty and inequity in the Philippines. PDAP prides itself in having 6 member networks with more than 300 community-based members and partner NGOs. PDAP has distinguished itself in promoting and developing rural enterprises for poverty reduction and as a tool in promoting peace in conflict-affected areas.
Corporate Identity of PDAP was developed with the introduction of new Company signatures (logo). The signature uniquely substantiates the corporate ideals geared on proactive actions toward development—the rising up. The signature forms the foundation upon which the entire Corporate Identity is built. It resembles the Company important mission as well as the bold vision for the future. The graphical symbol forming the human image conveyed flexibility in corporate outlook and actions. Also, it forcefully expresses the idea of enigmatic fusion of the institution does for both company and members—the center of things for the organization, the beginning and end of its endeavors, the noble pursuit of helping people become complete,advanced, developed, grown, even from nothing. This duality is further more conveyed by the expressive arms, signifying embrace of both the seen and the unforeseen—the mark of readiness. The wordmark “PDAP” impresses a visual idea of stability which means graceful, cautious, yet sure steps.